Persuade vs. convince

25 Nov


I just got done reading Seth Godin´s post and once again he is right on target. Brilliant.
You can read it below:

 

Persuade vs. Convince

An anonymous copyeditor working on my new book unilaterally changed each usage of “persuade” to “convince.”

I had to change them all back.

Marketers don’t convince. Engineers convince. Marketers persuade. Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device.

It’s much easier to persuade someone if they’re already convinced, if they already know the facts. But it’s impossible to change someone’s mind merely by convincing them of your point.

If you’re spending a lot of your time trying to convince people, it’s no wonder it’s not working.

 

This is why it is so important for you to include stories that appeal to your audience´s emotions.
The only way to persuade people is through a clear storytelling that gives context to all the facts, figures and data that you use to convince people.

Data without context is useless.

That is why our Impact Presentation Training  (in Spanish) begins with the most important step for all presentations: storyboarding.

If you want to learn and enjoy Seth Godin´s thoughts follow this link. Enjoy.

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